Why do we choose one brand over another? Brand loyalty is not a mental act, but an emotional one, and brand loyal customers 

We've all seen the reports and articles: Facebook is passe, people are fatigued and fleeing and there's no way any high school student would be caught dead posting photos at a place where (gasp!) their parents are present.

Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. 

Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. 

It's easy to dislike telemarketing. We don't like getting calls at home, so why would B2B marketers want to use telemarketing with their audience?

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.

Plenty of media professionals like to get down on BuzzFeed for providing what they see as "lowest common denominator" types of content. 

Unless you've been burying your head in the sand the past few years, you may have missed the news about mobile. The "mobile first" revolution has arrived. And it's here to stay.

My sympathy goes to all those people who have had the (dis)pleasure of becoming a client to a designer and had the experience that they would never ever be able to forget.

In the rapidly evolving B2B arena, knowing the key trends can help you refine, adjust or enhance your strategy. For B2B sales and marketing professionals who want to improve their practice and results,