Voluntary Report

The impact of "Vietnamese prioritize using Vietnam products" program to buying behavior of consumers (May 2013)

The impact of "Vietnamese prioritize using Vietnam products" program to buying behavior of consumers (May 2013)

 

  • Timing
 :
18 – 28 February2013
  • Sample size
 : 518
  • Research area
 : All cities and provinces in Vietnam
  • Target respondents
 : Male and Female, 16 years old +
  • Research objectives
 :
1. Measure consumers awareness about the campaign "Vietnamese prioritize using Vietnam products".
 
2. Explore consumer habit and behavior towards Vietnamese products.
 
3. Understand consumers attitude and assessment towards Vietnamese products.
 
4. Awareness and assessment of Dunghangviet.vn website.
  • Total number of pages
 : 60

 

View report (Vietnamese)

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