Report on using instant coffee of Vietnamese consumers (August 2013)
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1. Research method : Quantitative - Online research 2. Timing : 1st – 10th January 2013 3. Sample size : 396 4. Research area : Hanoi and Ho Chi Minh city 5. Gender : Male and female 6. Age : 18 - 40 years old 7. Target respondents : Drink instant coffee at least 1 time / week
8. Purpose : Explore habit of using instant coffee of Vietnamese consumers
Positioning and segmentation of instant coffee brands in Vietnam market
