WEB Sampling / Online to Offline ( Upon purchase type) Sampling + Consumer research＋SNS Promotion

Introduce products to potential consumers→ Collect consumer ideas by online survey→Reviews are spreaded on SNS.

Research and PR have already been added to the conventional sampling method. After sampling, there is a wide range of services to be realized in the diffusion of social media, in example Ethnographic Study (a collection of products photos often used), also market research (a collection of thoughts on related products).

Right here Client can take advantage of our review analysis software - "Buzzics", to grasp comparisons between competitive products, traffic conditions, and influencers on the social network.

In the case of O2O purchase type, It is a good point that many product offers don't need directly meeting to the customers, but their private information still can be acquired, delivered, with appropriate adjustment to the stores or sales counters can be easily drawn out through sampling method. In addition, with WEB sampling there is a wide range of services to be realized in the diffusion of social media, for example Ethnographic Study (a collection of products photos often used), also marketing research (a collection of thoughts on such products).

O2O Purchase type

1. Recognition and recruitment Announcement of campaign through Vinaresearch site

2. Purchase Members find the products they want and purchase.

3. Consumption Members who purchased the products are asked to use and take photos of the usage experience.

4. Contribution After taking photos, members/ purchasers posts the images on SNS.

5. Answer Members/ purchasers are asked to capture the images that have been posted. Give the URL and　answers to product questionnaire.

6. Checking answer Posted answer content are checked.

7. Incentives Members/ purchasers are granted with points from our system.

8.Exchange Members/ purchasers exchange their points in our systems for mobile cards, electronic money etc.

In case of Web Sampling

1. Targeting Invitation emails will be send to potential consumers of products or targeted members.

2.Applicants Participants submit application to join the lottery programme based on given conditions.

3.Lottery winner and confirmed Winners of lottery programme participants are checked and confirmed upon selection criteria.

4.Winning email notification Confirmation E-mails are sent to lottery programme winners.

5.Vacancies supplementation If any lottery winners are declined by clients , Redrawing will be held for the left vacancies.

6. Products approach Goods/ products approach by the programme winners

7. Consumption Programme winners are asked to use the products and take photos of their usage experience.

8. Shoot and post After taking images of the experiences, users are asked to post them on SNS.

9. Answer Members/ Purchasers are asked to capture images that have been posted. Give the URL and Answers to product questionnaire.

10.Check Answer The posted answer contents are checked.

11. Incentives Program winners are granted with points from our system.

12. Exchange Program winners exchange their points in our system for mobile cards, electronic money etc.

If one person posted on the SNS, 100 people may see it
Sampling to 100 people and they post the images on SNS, 10,000 people may witness the experience.

If the posts are shared
Further diffusion is also expected.

This service is a wide range of O2O （Purchase type) · WEB Sampling user content · SNS Marketing Research

O2O Purchase type （Store promotion sent to customers and purchase promoting effect)

Order-to-purchase consumers help promote the product, promote the purchase through recognition campaign.

Illustration photos from the participants are filtered carefully by the team.

WEB Sampling implementation

Some business types found that make simultaneous purchase directly at shops was difficult. So there is alternate service for the business owners to get trial of conventional WEB sampling.

User contents （Picture ・Ethnography)

By observing the usage experience through photos, concept of new products and ideas will be discovered.

Reach and Exposure of Facebook / Twitter

From photos that were posted on Facebook, Twitter, other social networks, reach and exposure of targeted products campaign will be acquired.

Research (Qualitative and Quantitative information btained from the questionnaire)

It is possible to investigate the reality of consumption, such as timing and context of general consumption.

You can do carried out at a low cost. Because we can do all of the steps of the campaign.