Market Research Study | Online Market Research in Vietnam

2013-07-25

10 Marketing Roles for the Next 10 Years

Did you know that nine in 10 companies create their own content to attract or retain customers? That content is then distributed through social media sites, blogs, email newsletters, webinars, magazines and even in-person customer events.

2013-07-25

The Use of Focus Group Discussion to Enhance Your Marketing Activites

It is indispensable fact that marketing play a crucial factor for an organization or a company. It is also true, that it is only natural to face many questions and obstacles from the beginning to an end of marketing activities

2013-07-23

How running a Facebook page is like a marriage

The debate continues: Who should run a company’s Facebook page? Do you leave it to your messaging connoisseurs in your public relations agency, or keep it within your in-house marketing program?

2013-07-22

How to Outsource Digital Advertising

Traditional forms of marketing are dead. As a small business or startup, it’s just not feasible to spend large amounts of money on cumbersome marketing campaigns and waste hours meeting with agencies to perfect the message you’ll slap on a billboard or pay high fees for a newspaper ad. Thankfully, the internet age offers a solution and thanks to outsourcing, it has never been easier to do your marketing online.

2013-07-19

How to stop burning through PR agencies

Stop wondering about the relationship with your public relations agency, and find out exactly what’s working and what’s broken.

If you don’t want to become one of “those clients” known for burning through one PR agency after the other, and if you don’t want to be known as a PR agency that churns through clients—then measure, measure, measure.

2013-07-17

Is Digital Marketing Meeting Consumer Need?

A new study by Adobe says digital marketing is missing the mark with consumers. The company's new “Click Here: The State of Online Advertising” report polled thousands of consumers and marketers from seven countries on the effects of online marketing. According to Adobe's research, 32% of consumers and 21% of marketers believe online advertising, such as banner ads, are not effective.

2013-07-15

5 secrets to staying sane when you manage social media

Are you a social media department of one or few? With all the new Facebook tools, budding social networks and fast-paced Twitter chats, it can be hard to keep up with social media, much less achieve your desired goals.

But fear not, it is possible. Here are five strategies to keep you sane and savvy.

2013-07-11

Connecting With Customers: How to Market to Their Emotions

The following is the seventh in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big brands.

A very important element to marketing that too many entrepreneurs overlook is finding your emotional benefit.

2013-07-10

What Everybody Ought to Know About Selecting Panel Partner?